What is SEO and How does it Work? | On-Page SEO
What is SEO
Are you finally able to tackle SEO and increase traffic to your site? Well, keep reading. During this article, we'll cover what SEO is and how you'll use it to extend traffic to your blog. During a recent survey, many of you asked us to create content that can assist you to increase traffic for your website. One of the only ways to do that is to optimize your site for search engines and during this series, we'll cover everything you'd wish to understand to urge started with SEO and by following the ideas in this series, you'll easily add 1,000 more visitors to your website in a month. So let's dive in.
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| Image by Gerd Altmann from Pixabay |
If you've done research on a way to increase traffic to your website, you've probably seen everybody talking about "Improve your SEO" on your site but what does that basically mean? SEO stands for Search Engine Optimization or just how easy it's for Google to search out your website. Now there are several different search engines out there. You've got things like Bing and Yahoo, Yandex but 90% of searches are done on Google. So that's usually what we're talking about once we say search engines and basically, search engines just venture out and scour the online to search out pages and index them in their catalog. it's extremely like after you have a book and at the tip of the book you have got an index where it tells you where everything was talked about and therefore the location. That's just about Google and their indexing system as well as the online within the cloud. So let's take a glance at an example.
Now, this is often a typical search page with results. You'll be able to see that these
are ads, this is often what's called a knowledge graph and what it's doing is it's pulling during a result which can be further down on the page but since Google
thinks it's answering the query rather well it'll get shown over here as well as down further on the page. Then below all of
that, you've got organic
results. Typically they're about ten organic
results on one page and organic listings simply mean that these
results aren't paid the least bit. They show informed Google because they've done an honest job of telling
Google that this page is about this
particular query. Then you've got nation also ask area and this simply shows the related searches
that
people will do on this subject. Now, fewer than one-tenth of people will actually ever click on the following page. If they do not find what they're searching for on the primary page they'll simply
adjust their search criteria which is
why Google added during this 'People Also
Asked' area and here's the
foremost important why SEO is
so important for your website.
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| Image by Gerd Altmann from Pixabay |
These top three organic results, they endure 70% of all the clicks. This first position usually gets the majority of the clicks. Between 35% and 40%. The second will get between 15% and 20% then the third position will get around 10%. So, that's why it is so important to create sure that your website is first on Google. But, how does Google even determines what should persist on the primary page? The largest factor is relevancy. You want to make sure that your website is strictly what the searcher is trying to search out when they're searching Google. Now Google uses over 200 factors to determine what's relevant in their algorithms and there is no way that we're going to be ready to cover all of these but if we will focus on some then we have a fighting chance to urge seen within the search results.
Additionally to relevance, you'll also want to form sure that your site is beneficial. All meaning is that when a user clicks on your site, the data that they are looking for is well found. Consider the last time you probably did a pursuit. If you visited a page that you simply thought had the solution but you had a tough time finding it on the page, did you stick around? The majority will click back and go seek for a distinct answer. So ensure that your site is also useful which you've arranged the answers for the subject in a very meaningful way that's easier for readers to seek out what they're trying to find.
So there
are two main ways during which you'll
work on SEO on your website
and they're called On-Page SEO and Off-Page SEO.
On-Page SEO
On-Page SEO is simply telling Google and so the reader that you simply have everything that they are searching for. You have got all the indications that they are searching for and really, this just means you have got all the proper keywords on your site. Now, On-Page SEO is easier to affect because most of the changes needed are within your control. As an example, if your site is about barbeque then you would like to form sure that your site has the correct keywords within the title, in the body, within the image descriptions, it also means you've got supporting keyword in it like BBQ recipes, grill temperatures, styles of meat, best BBQ grills and everything else that's associated with that topic.Throughout this article, we'll cover all how you'll be able to do On-Page SEO so you'll be able to get started soon. And also the cool thing is if you have already got a website with some articles on that then you will be just a pair of tweaks removed from seeing massive results with your traffic. Without writing any new content.
Backlinks
With Off-Page SEO, that simply implies that you're ensuring that other websites are linking back to you. These are called backlinks.
Off-Page SEO is a little more out of your control because you're counting on people to believe that your site merits a link but if you're writing great content and networking together with your industry or your topic area then it should not be an issue. Now I just want to let you know, as we undergo this SEO process, just realize that Search Engine Optimization does take time and sometimes it will be a touch frustrating when you are not seeing the results fast. But if done properly, the results from your SEO efforts can last months or perhaps years depending on the subject you're in.
So now that you simply know a bit about what SEO is and how it can improve the traffic on your site, within the next article we'll go a touch bit deeper into On-Page SEO and we'll cover keyword research and how to try and do it properly for your website
